As the Creative Director for the launch campaign of Samsung's new foldable phones, the Galaxy Flip 6 and Fold 6, I was entrusted with leading the creative process for this exciting project. Hired by Gravity Creative & VFX, my role involved supervising and assisting the director and cinematographer on set. This project was a collaborative effort with the exceptional creative team at Gravity and the talented production crew.

Before the main campaign, we created teasers without revealing the mobile device. We decided to flip the screen in half, creating playful interactions between two talents, engaging in fun activities or conversations while flipped.

The main campaign was also in partnership with Zeevik Dror. Our vision was to create an AI-driven, colorful environment that transported each talent into a fantasy world, showcasing the new camera AI features of the Samsung Galaxy Flip 6.

I'll share some images of the creative process and behind-the-scenes moments on set to provide a glimpse into our journey.