Excited to unveil the ‘Best Practice’ award winner for the Samsung Galaxy AI second stage launch campaign! As the Creative Director at Gravity Creative & VFX, my team and I crafted a captivating out-of-home campaign that highlighted the phone’s sleek design and powerful AI features. Each video was meticulously tailored for an A-list talent in Israel, with every celebrity showcasing and promoting a specific AI feature of the phone. This personalized approach not only emphasized the advanced capabilities of the Samsung Galaxy AI but also maximized engagement and visibility through the influence of these prominent figures.