The 3rd stage of the launch campaign showcasing the innovative Samsung S24 with AI technology and the Circle to Search feature by Google. As the Creative Director at Gravity Creative & VFX, I led the creative team in conceptualizing and executing this project. The main idea was to have A-list celebrities use and demonstrate the Circle to Search feature on the new Samsung Galaxy S24 devices. We exaggerated the function of the feature by dropping huge elements they had been searching for, creating a visually striking and engaging demonstration of the technology's capabilities.