As the creative director from the inception of the creative process, I spearheaded the development of a visually unique video to showcase the benefits of a new DNA profiling tool. Our goal was to distinguish this project from traditional scientific videos through innovative visual storytelling.

The video comprises three parts, each meticulously crafted under my direction. Working with the talented creative team at Gravity Creative & VFX, we handled all aspects of 3D work and post-production, ensuring a cohesive and engaging final product.