I had the opportunity to contribute to the creative vision behind the ‘Carolina Lemke Berlin’ Winter Campaign 2023 as a key player in the creative team. The campaign focused on photography for the upcoming winter collection of Carolina Lemke, and we decided to go to Paris to bring the European vibe back into the brand. We organized two full shooting days at several locations with the model Bar Refaeli and the photographer Dudi Hasson. Furthermore, we added authentic videos from each location for the screens in the stores and social media, shot by Thenappan Chinnaiah.

All of this was accomplished while working at Gravity Creative & VFX with the amazing creative team and production crew. My responsibilities involved crafting the vibe of authentic-looking user-generated content, seamlessly blending it into the campaign across social media. Taking the reins of both concept creation and hands-on 3D, I also played a crucial role in overseeing the execution of the project at Gravity VFX.