For Neta Alchimister's brand ByNeta, I spearheaded the creation of a mixed reality video for her popup at an ice cream shop on Rothschild Boulevard in Tel Aviv. The brand was launching new products, and to celebrate the unique location, Neta crafted her own ice cream flavor.

The project required two distinct videos. The first aimed to generate buzz and engagement on social media by featuring ice cream cones descending from the sky, hinting at the popup location. The second video was more traditional, showcasing her mascara product.

In addition to conceptualizing and directing these videos, I also modeled and rendered various products for her social media accounts. This comprehensive project was executed at Gravity Creative & VFX, where I collaborated with a talented creative and 3D team.

Throughout the process, I took on multiple roles: directing the filming with Neta, providing her with guidance and instructions, and serving as the creative director for the post-production phase in the studio.